DVF x GOOGLE = SHOPPABLE GOOGLE+ HANGOUT
Fashion Meets Technology
Last Thursday, October 3rd 2013, Diane von Furstenberg hosted the first Shoppable Google+ Hangout and offered various clothes and accessories from her fall collection.
Online viewers could see photos of the clothes shown next to the live video of the Hangout, which they could click to buy.
“I’m thrilled to be able to launch this new product in partnership with Google+” said von Furstenberg, “I have always been about dialogue, and this is a fabulous way to communicate with your customer!”
Visit the site here: https://plus.google.com/+dvf/posts
This isn’t the first time von Furstenberg collaborated with Google. During the Fall 2012 New York Fashion, von Furstenberg recorded her show by wearing the Google Glass, and putting them on her runway models.