DVF x GOOGLE = SHOPPABLE GOOGLE+ HANGOUT

Fashion Meets Technology

October 9, 2013

Last Thursday, October 3rd 2013, Diane von Furstenberg hosted the first Shoppable Google+ Hangout and offered various clothes and accessories from her fall collection.
Online viewers could see photos of the clothes shown next to the live video of the Hangout, which they could click to buy.

DVF Google+ Hangout 01 DVF x GOOGLE = SHOPPABLE GOOGLE+ HANGOUT

“I’m thrilled to be able to launch this new product in partnership with Google+” said von Furstenberg, “I have always been about dialogue, and this is a fabulous way to communicate with your customer!”
Visit the site here: https://plus.google.com/+dvf/posts

DVF Google+ Hangout 02 DVF x GOOGLE = SHOPPABLE GOOGLE+ HANGOUT

Diane von Furstenberg and Lucky magazine editor-in-chief Eva Chen at the first ever Google+ Shoppable Hangout

This isn’t the first time von Furstenberg collaborated with Google. During the Fall 2012 New York Fashion, von Furstenberg recorded her show by wearing the Google Glass, and putting them on her runway models.

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